Logging Metrics
4 min read
Logging Metrics 📈
After you publish content from a Creative Kit, come back and log how it performed. This data powers the Performance Loop's insights and helps improve future generations.
Available Metrics
👁️ Impressions
How many people saw your content (views, reach)
👆 Clicks
How many people clicked through (link clicks, profile visits)
💬 Engagement
Interactions like likes, comments, shares, saves
✅ Conversions
Desired actions: sign-ups, purchases, downloads
How to Log Metrics
- Open Your Creative Kit — Find the kit you published from.
- Click "Log Performance" — In the top-right actions menu.
- Select Platform — Choose where you published (LinkedIn, Twitter, etc.).
- Enter Numbers — Add the metrics from your analytics.
- Add Notes (Optional) — Note anything special about this post.
- Save — Your metrics are now logged.
Where to Find Your Metrics
Post Analytics → Impressions, Clicks, Reactions
Twitter/X
Tweet Activity → Impressions, Engagements
Insights → Reach, Interactions, Saves
Your ESP → Opens, Clicks, Conversions
When to Log
- Social Posts — 24-48 hours after publishing
- LinkedIn Articles — 1 week after publishing
- Emails — 48-72 hours after sending
- Ads — After campaign ends or weekly for ongoing
💡 Pro Tip
Set a weekly reminder to log metrics. Even rough numbers are better than nothing — the AI looks for patterns, not precision.