Workspace & Organization

Repurpose Engine

5 min read

One Idea → 8 Formats 🔄

The Repurpose Engine takes a single Creative Kit and transforms it into multiple formats. LinkedIn post becomes a Twitter thread, reel script, carousel, email, and more — all with one click.

Available Formats

• LinkedIn post
• Twitter thread
• Instagram carousel
• Reel/TikTok script
• Email newsletter
• Blog outline
• YouTube script
• Podcast talking points

How to Repurpose

  1. Open any Creative Kit from your Workspace
  2. Click "Repurpose" in the toolbar
  3. Select the formats you want to create
  4. Click "Generate"
  5. Each format appears as a new section in your kit

What Gets Adapted

Repurpose Engine doesn't just copy-paste. It adapts for each platform:

📱 Twitter Thread

Breaks into numbered tweets. Hooks each one. Adds engagement triggers.

🎨 Instagram Carousel

Creates swipe-worthy slides with cover, body, and CTA frames.

🎬 Reel Script

Timed sections: hook (0-3s), body (3-15s), CTA (15-30s).

✉️ Email

Subject line, preview text, body with story arc, P.S. line.

Batch Repurposing

Need to repurpose multiple kits at once? Select them in Workspace and choose "Bulk Repurpose" to generate all formats for all selected kits.

💡 Workflow Tip

Create one high-quality LinkedIn post, repurpose to all formats, then plan them in Calendar. A week of content from a single idea.

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